NOW Foods

NOW Foods is a beacon of excellence in the natural products and dietary supplement industry. With over 5 decades of experience , the company has maintained an impeccable reputation for quality, innovation and sustainability. With an unwavering commitment to its founding values, NOW Foods continues to evolve and thrive in an ever-changing industry, while remaining true to its mission: to provide affordable natural products that enable people to live healthier, more balanced lives.

Over 1,400 natural products for health and well-being

NOW Foods is an American company that has established itself as one of the leaders in the field of dietary supplements and natural products since its founding in 1968 by Elwood Richard. The history of NOW Foods is deeply rooted in the vision of Elwood Richard, a chemist by training, who firmly believed in the benefits of natural foods to improve health and well-being . He initially opened a chain of natural food stores, Health House, in the Chicago area. But faced with economic difficulties, he made the strategic decision to create his own brand of natural products in order to make these products more affordable and accessible to a wider audience. Thus was born NOW Foods . Since its humble beginnings, NOW Foods has remained a family business , true to its founding values ​​of quality, integrity and innovation. Today, it is one of the most recognized brands in the natural products industry, with a range of more than 1,400 products that span from dietary supplements to natural foods to personal care products.

NOW Foods, a complete and diversified product offering

NOW Foods stands out for the diversity and quality of its product catalog. The brand offers a wide range of dietary supplements, including vitamins, minerals, herbs, amino acids, andsports nutrition and bodybuilding products. In addition to these supplements, NOW Foods offers a selection of natural food products under the NOW Real Food brand, which includes culinary oils, dried fruits, flours, natural sweeteners like BetterStevia®, and much more. NOW Foods’ success is largely based on its commitment to providing high-quality products at affordable prices . All products are manufactured to strict quality standards, including rigorous testing to ensure purity and safety. NOW Foods is also known for its commitment to transparency, openly sharing information about its manufacturing processes, ingredients, and sustainability practices. NOW Foods has a strong reputation in the health and wellness industry, not only for the quality of its products, but also for its integrity and transparency. This reputation is reinforced by the numerous accolades the company has received over the years, such as awards for the quality of its products, its customer service, and its commitment to ethical business practices. NOW Foods has also been recognized for its leadership role in promoting natural products and health supplements: it continues to be a reference for consumers looking for safe, effective and affordable supplements .

A brand committed to innovation and quality

NOW Foods has always been at the forefront of innovation in the natural products industry. The brand is recognized for introducing several innovative products to the market, while maintaining high standards of quality and safety. For example, NOW Foods has quality testing procedures in place that go well beyond regulatory requirements. The company conducts more than 19,000 quality tests per month to ensure that each product meets the highest standards. In addition, NOW Foods is committed to using the highest quality ingredients possible. The company prides itself on sourcing its raw materials responsibly , favoring natural and non-genetically modified (non-GMO) ingredients. This approach has earned the trust of millions of consumers around the world. Whether you are an athlete looking to optimize your performance, an individual looking for natural health products or simply concerned about the quality of the food you consume, NOW Foods offers a solution adapted to your needs, with a proven guarantee of quality and safety.

Take advantage of the latest technological advancements with NOW Foods

NOW Foods has always invested in research and development to stay at the forefront of innovation in the dietary supplement industry. The company has several testing laboratories and state-of-the-art production facilities, which allow it to guarantee the purity and efficacy of its products. Each batch of product undergoes rigorous testing to ensure it meets the brand's high quality standards. In addition, NOW Foods works closely with nutrition experts, scientists and healthcare professionals to develop new formulas based on the latest scientific research. This collaborative approach allows NOW Foods to create products that are not only effective, but also safe for daily use. For example, the brand has developed specific formulations for athletes, such as the NOW Sports range of supplements, which are independently certified to be free of banned substances, ensuring their safety for elite athletes.

NOW Foods, an ecological and social enterprise

NOW Foods doesn’t just produce dietary supplements; it also plays an active role in promoting sustainable and ethical practices . The brand has implemented several initiatives to reduce its carbon footprint, including using recyclable materials for its packaging and optimizing its supply chains to minimize environmental impact. Additionally, NOW Foods is deeply committed to philanthropy , supporting various causes through donations and volunteer initiatives. One of the company’s flagship initiatives is its support for Vitamin Angels , a nonprofit organization that helps provide essential vitamins to children and pregnant women in developing countries. This type of commitment reflects the values ​​of social responsibility and community well-being that are at the heart of NOW Foods’ mission. While NOW Foods is an American company, its reach is truly global. The brand distributes its products in more than 70 countries , making it one of the most widely recognized natural product brands internationally. With a dedicated multilingual customer service team, NOW Foods is able to meet the needs of a diverse and demanding customer base , reinforcing its leadership position in the global market.